Hendrick's Gin - Portals to the Peculiar
Introducing people to the peculiar world of Hendrick’s Gin through a series of portals hidden in plain sight.
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Campaign’s experiences that defined a decade
Campaign’s Hot in 2019: Top 10 live experiences (#1)
Campaign’s Hot in 2019: Top 9 outdoor ads (#8)
A must see destination on Lonely Planet
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Realising how bored people were with the monotony of the everyday, we created “Portals to the Peculiar”, a series of unexpected experiences that allowed the curious to escape their routines and immerse themselves in the extraordinary world of Hendrick’s Gin.
Please view the case study film for the award-winning brand experiences above.
From a Launderette that offered a fresh perspective to a 70-metre long multisensory tunnel that transported commuters away from the underwhelming underground, the “Portals to the Peculiar” went on to become Campaign’s No. 1 Live Experience of the Year and listed as one of the best of the decade.
Please view the case study film for the award-winning Kings Cross Takeover below.
