Birra Moretti
With everyone spending less quality time together, we helped Birra Moretti use its Italian heritage to encourage everyone to make time for what matters.
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With everyone spending less quality time together, we helped Birra Moretti use its Italian heritage to encourage everyone to make time for what matters.
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Acting as the central meeting point of all Italian towns, we created “Piazza Birra Moretti”, an immersive experience that brought the best of Italy to Hyde Park for British Summertime.
We even created the World’s… no, the UK’s…. ok, Hyde Park’s longest table football table, allowing everyone to get around the table and enjoy time together.
Working with immersive actors, we created an authentic Italian family who as well as argued, brought entertainment to the guests, even serenading those in the queue for the bar.