Polestar
With most people still a little undecided about electric vehicles, Polestar wanted to educate the sceptics by inviting them to get up close to its new Polestar 2 model.
With user-centric design at the heart of their cars, we created a design language and tone that humanised the car, drawing passersby into the pop-up showrooms.
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Pop-up showroom at Protein Studios, Shoreditch.
A custom poster blending the features of potential owners with those of the Polestar 2.
